Driving Market Impact Through
Strategic
Design & AI
I bridge the gap between business objectives and human-centric experiences. As a strategic partner, I help brands navigate digital transformation by crafting scalable design systems and AI-augmented workflows that ensure long-term market dominance and measurable ROI.
András Szabó.
Creative Director & Brand Strategist.
Core Philosophy
Enabling sustainable brand growth through a symbiotic relationship between high-conversion storytelling and cutting-edge AI.
Empathy-Driven ROI
Design is a business tool. I focus on the end-user's emotional journey to build trust and brand loyalty, directly translating empathy into user retention and conversion.
Scalable Innovation
Leveraging generative AI to transcend traditional creative limits. I use technology to increase market velocity, allowing for rapid iteration and testing of high-impact visual strategies.
Performance Creative
Aesthetics without data is just decoration. I utilize rigorous testing and behavioral analysis to refine brand narratives, ensuring every creative asset serves a specific business KPI.
Professional Experience
Art Director
essence Mediengestaltungs GmbH
Spearheaded high-impact corporate branding and corporate design strategies, managing comprehensive visual identity systems for premium clients. Orchestrated large-scale marketing campaigns from initial conceptualization to final production, utilizing targeted creative strategies to significantly enhance brand awareness and customer engagement across all digital and physical touchpoints.
Marketing Manager & Concept Designer
Lyoness Group AG
Orchestrated global brand strategies and corporate identity systems while driving product development from concept to market. Significantly optimized marketing-related production processes by implementing workflow improvements that enhanced operational efficiency. Planned and executed high-volume international campaigns, including specialized geo-marketing projects to increase localized market penetration.
Campaign Manager & Creative Lead
Political Sector
Strategically managed and executed multiple high-pressure election campaigns. Responsible for both the narrative framework and the creative output, focusing on rapid-response marketing, voter engagement, and managing public perception in highly volatile environments.
Freelance Designer & Marketer
International Clients
Laid the foundation for my multi-disciplinary approach by providing end-to-end creative and strategic solutions for a diverse portfolio of international clients. Specialized in building brand identities from the ground up, delivering high-performance graphic design, and engineering targeted marketing campaigns that focused on early-stage growth and market entry for startups and SMEs.
auto_fix_high Expertise
Design & Branding
Marketing & Strategy
Project Management
Core Competencies (Soft Skills)
school Education
Bachelor of Arts in Business Studies
Oxford Brookes University
2000 - 2004
verified_user Certifications
Marketing Communication (IAA Diploma)
International Advertising Association • 2004
Political Management
Delta PI Political School • 2006
Projekt Management
Universität Graz • 2025
translate Languages
Hungarian
Native
German
Bilingual Proficiency
English
Business Fluent
Ready to build something
extraordinary?
Whether you need a full brand overhaul or a strategic marketing partner, drop me a line. Let's start the conversation and see how we can elevate your project.
